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Get Like Us - When Peer Pressure Yields Positive Results

Fair Trade. Ethically Sourced. Eco-Friendly. Cruelty-Free. These are not just buzzwords for millennials. Businesses are now adopting more transparent practices within their supply chains but why? Could it be that catering to a millennial consumer market with a majority that will gladly pay 10% to 25% more for sustainable products and services could generate even more revenue? (World Economic Forum) Or, could it be that the UN's 2030 Sustainable Development Goals (SDGs) are changing our worldview as consumers? Or, could it possibly be that we are seeing and feeling the effects of a world with an increase in natural disasters; an increase in human trafficking; an increase in poverty? All of the above. If businesses don't begin to adopt sustainable practices, they will be left behind.

Adidas, H&M, ASOS, Levi Strauss and Co are just a few major apparel brands that are transforming their supply chains to become sustainable. New departments and positions have been created speci…

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